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Custom CRM

A CRM built around how you already work.

We learn your process, then build software that fits it. Your fields, your stages, your follow-ups, your reports. No workarounds, no paying for features you'll never touch.

Fixed, agreed price Financing available We move your data

Your fields

Track what matters to you: job site, plan links, bid due date, square footage.

Your stages

Name them the way your team talks: Bidding, Awarded, Measured, Installed.

Your automations

Follow-up emails that go out on the right day, from the right person.

Your reports

The numbers you actually check every Monday, one click away.

How it works

Four steps from "we need something better" to live

You'll always know what's happening, what it costs and when it'll be done.

Discovery

A free consultation, then a working session with your team. We look at your spreadsheets, emails and paperwork to see how work really flows today.

Design

We map out your screens, fields, stages, automations and reports, then agree on scope and a fixed price before any building starts.

Build

We build in short cycles and show you progress every week. You test early, give feedback and we adjust as we go.

Launch

We import your existing data, train your team and go live. After that, we're a phone call away with an optional fixed-rate support plan.

Built & Owned

Pick the build that fits your business

One flat price, agreed before we start. You own the finished software — no per-seat license fees, ever. Financing available.

Starter

Small teams replacing spreadsheets

$5,000one-time · 2–3 weeks50% to start, 50% at go-live
  • Up to 3 record types (e.g. Contacts, Companies, Deals)
  • 1 sales pipeline with your stages
  • Your custom fields, terms and statuses
  • Spreadsheet import — we clean up your data
  • 1 dashboard with standard reports
  • Up to 2 rounds of changes during the build

Example: A 4-person landscaping company tracking leads, quotes and follow-ups.

Business

Larger or multi-department operations

from $20,000one-time · 6–10 weeks40% to start, 30% at mid-point, 30% at go-live
  • Everything in Professional
  • Unlimited record types and department-specific views
  • Customer or partner portal
  • 4+ integrations, or one complex custom integration
  • Detailed permissions and a change history log
  • Approval workflows, scheduling and quote/document generation
  • Multi-source data migration
  • Priority schedule with weekly progress calls

Example: Sales, operations and service teams sharing one system, plus a customer portal.

Included in every build

  • Discovery session to map your process
  • Unlimited users — no per-seat license fees
  • Logins with roles (admin, manager, staff)
  • Search, filters, follow-up dates, notes and history
  • Works on phones, tablets and computers
  • Excel/CSV export anytime
  • Training session for your team
  • 30 days of free bug fixes after launch
  • You own the code once paid in full

Extras & financing

Extra integration$1,500 ($3,000+ if complex)
Extra record type beyond your tier$750 each
Changes after launch without a support plan$150 / hour
Financing (builds of $5,000+)25% down, the rest over 6 months at 0% — or 12 months at 0% with a support plan.

Your scope — record types, pipelines, automations and integrations — is written down before we start. Anything added later is quoted separately, so your price never creeps.

Optional support plans

We keep it running, you keep working

Add a fixed monthly plan for hosting, updates, fixes and small changes. Cancel anytime. Without a plan, changes are $150/hour.

Essential Care

$249per month
  • Hosting & backups managed for you
  • Security & software updates
  • Bug fixes
  • 2-business-day response

Priority Care

$1,250per month
  • Everything in Growth
  • Up to 8 hours of changes per month
  • Same-day response on critical issues
  • Monthly strategy call
Prefer to subscribe?

The same custom build for $500 up front

Keep cash in the business. Pay a small setup fee, then a simple per-user monthly price. Hosting and storage are billed at our cost, with no markup.

$500one-time setup
+
$19per user / month
+
At costhosting & storage
  • The same custom build options as Starter, Professional or Business
  • Hosting, backups, security updates and bug fixes
  • Hosting & storage billed at our cost — no markup
  • Buy it outright anytime and own the code

Buy out anytime for the matching Built & Owned price, minus your setup fee and half of the subscription fees you’ve paid. 12-month minimum term.

Book a free consultation

Not sure which fits? That's what the first call is for. We'll compare both with real numbers for your team.

What we can customize

If your team does it, your CRM can handle it

A few of the things we regularly shape around a business. If it's not on the list, ask.

  • Custom fields & forms
  • Pipeline stages
  • Follow-up rules
  • Email templates
  • Automated reminders
  • Roles & permissions
  • Dashboards & reports
  • Quotes & bids
  • Job & project tracking
  • File & plan links
  • Territories & assignments
  • Customer portals
  • Inventory & orders
  • Commission tracking
  • Mobile-friendly screens

Integrations

Your CRM should talk to the tools you already rely on. Depending on your setup, we can connect things like:

  • Email (Gmail or Microsoft 365) for sending follow-ups from each person's own mailbox
  • Calendars for appointments and site visits
  • Accounting and payments tools
  • Website forms, so new inquiries land straight in your pipeline
  • Most services with a documented API

Data migration

You shouldn't lose years of history just to get better software. We move it for you.

  • Excel and CSV files, even messy ones with merged cells and color coding
  • Exports from your current CRM or job software
  • Hyperlinks, notes and statuses carried across, not just names and numbers
  • A test import you can check before go-live
Proof, not promises

We've done this for a business like yours

A wholesale window-coverings supplier and installer was tracking every bid in a color-coded spreadsheet with around 1,700 rows. We replaced it with a CRM that imported everything, including the colors and plan links, and now sends follow-up emails on each project's action date.

Read the case study
BeforeOne shared spreadsheet
Migrated~1,700 bid records
NowAutomated follow-ups
Common questions

Custom build FAQs

How much does a custom CRM cost?

Starter builds are $5,000, Professional $12,000 and Business from $20,000 — one flat price you own outright. Or subscribe for $500 up front plus $19 per user per month and hosting at cost. After a free consultation you get a written scope and a fixed price before we start.

How long does a build take?

Starter takes about 2–3 weeks, Professional 4–6 weeks and Business 6–10 weeks. We confirm your timeline in the written scope.

How does financing work?

For builds of $5,000 or more: 25% down, then the rest over 6 months at 0% interest — or over 12 months at 0% if you keep a support plan.

What does "buy-out" mean on the subscription?

You can buy your subscription CRM outright at any time. The price is the matching Built & Owned price, minus your $500 setup fee and half of the subscription fees you've already paid. After a buy-out you own the code and the per-user fee ends; you can add a support plan if you'd like us to keep hosting it.

What if we need changes after launch?

Every build includes 30 days of free bug fixes. After that, support plans start at $249/month (the Growth and Priority plans include hours for changes), or we bill changes at $150/hour.

Is there a minimum term on the subscription?

Yes, 12 months. After that it's month to month, and you can cancel or buy it out anytime.

Let's talk about how you work

A free 30-minute call. No pressure, no jargon. You'll leave with ideas either way.